Further Proof That Blogs Rule The World}


Submitted by: Matt DeAngelis

No one Ive ever met is neutral on Wal*Mart. Let me begin by saying that Sam Walton is one of my heroes. He was a humble genius who as a multigazillionaire still rode to work every day in his pickup truck and frequently took his dog with him.

I dont go to Wal*Mart. I like to buy American where I can and in Wal*Mart I cant. Id rather go see my friend Dan Sorrentino at Newtown Hardware for my sundries than some guy I dont know that I have to walk the length of a football field to find. But I know a lot of people who visit Wal*Mart on a regular basis. FYI, Wal*Mart has an affiliate program through LinkShare that is okay. Wal*Mart also has a blog, called Wal*Mart Facts.

Since it is the largest retail outfit in the world, Wal*Mart has a pretty big target painted on its back. Its always taking a beating for its employment practices or lack of this or corporate that. Being a PR person for Wal*Mart must be pretty tough. According to the Strategic Public Relations Blog, Wal*Mart is trying to soften its public face. To this end it has hired the venerable public relations firm Edelman in Chicago.

According to the Modern Marketing blog, Edelman and Wal*Mart set up a program they call Action Alley. Action Alley was set up to practice what Modern Marketing calls Outside In marketing:

Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.

[youtube]http://www.youtube.com/watch?v=NrXhhJ9Y2yI[/youtube]

This can be thought of as an Inside-Out approach, where the communications infrastructure required to manage brands and image (cameras, editing suites, media, design & creative personnel) is held inside large organisations and used to distribute information out.

However, as savvy consumers filter out unwanted advertising information using PVRs, adblockers, SPAM filters, RSS feeds, subscriptions and customer communities, the Inside-Out approach is becoming less and less effective.

Not surprisingly, some companies are looking around for new ideas. Open Source Marketing is one idea that people are turning to as they realise that the values behind the Open Source Movement can be applied to industries beyond technology.

The Open Source approach can be described as Outside-In. It recognises that in a distributed environment a lot of information and content about a company or brand is being produced outside of the organisation by consumers and other stakeholders. And that companies need systems that allow them to react to this information.

It also recognises that frequently this information is more influential than the spiel produced by a company or brand. For example, someone looking to book a hotel will probably place greater value on a customer community such as virtualtourist.com than a hotel website.

Having lived a lot of my life around marketing weenies, I can tell you that outside-in marketing scares the living hell out of marketing people, because it means theyve lost control of their brand and their message, and theyre not just pulling levers and watching what happens.

Getting back to Wal*Mart, the marketing weenies there perceived that what was being said in the Blogosphere was nibbling away at their brand. Theyre probably right. The job of Action Alley is apparently to help -ahem- steer those out in the Blogosphere toward writing more positively about Wal*Mart.

According to the Motley Fool a guy named Brian Pickrell wrote a blog article suggesting that the State of Maryland telling Wal*Mart how much employee health insurance they have to provide might be a bad idea. Without reading the article I would probably agree with him. According to the Fool, his article sounded a lot like a press release created by Edelman.

So the rigamarole seems to be about Wal*Marts conspiracy in feeding news stories to influential bloggers to try to influence what they write. Of course they do. So does everyone else, and to say otherwise is either naive or stupid. That is what public relations are all about.

While I was laughing at this whole thing something very, very cool struck me all the hubbub is because a company that earns $30 million a day is trying to influence a bunch of bloggers, rightfully believing that they have a lot of influence on the brand, and wrongly believing that they have any influence over them.

We bloggers arent stupid, you know. We may use your marketing tripe propoganda, but the marketing weenies have to understand that the only reason we use it is because we agree with it. And while the purists can squawk, I dont see any problem with that.

So all of us nobodys as a group can turn a ship the size of Wal*Mart.

Blogs Rule.

About the Author: Matt DeAngelis runs

AffiliateBlog.com

. Matt is the former CTO of Modem Media, a pioneer in the Internet ad space. As a foot soldier in the Internet revolution, Matt devised the technology behind many of the most successful ad campaigns of the time.

Source:

isnare.com

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Sex, mental and physical exercise, fight dementia


Friday, April 8, 2005Professor Perry Bartlett of University of Queensland‘s Brain Institute recommends sex, cryptic crosswords and a good run to stave off dementia.

The researcher, interviewed on Australian ABC radio today [1], said that with 52,000 Australians expected to be diagnosed with dementia by the end of the year, people wishing to ward off the degenerative disorder may benefit from activities which stimulate growth of new cells in the brain, accompanied by mental exercise to select for survival of the resulting crop of new cells.

“Quite prolonged exercise is very good to make new neurones,” said the Professor. “These new nerve cells are really quite vital to our ability to function in the higher brain functions, such as memory and learning. Most of them die. We now know that we can preserve some of them by giving direct stimuli.”

Professor Bartlett explained recent research findings, including those from collaborator Jeffrey D. Macklis [2] at Harvard in the US.

“There are a lot of hormones and changes in blood that go up and down after exercise, and so that may be a lead to some of the chemicals that can drive the production of nerve cells.

“One of the chemicals that seems to promote neurogenesis is prolactin, and prolactin levels are very high in pregnant females. Prolactin levels, by the way, also go up during sex as well. So one could think of a number of more entertaining activities than running in order to regulate the production of nerve cells.

“Perhaps doing something a little more inquisitive or intellectual might be good at selecting their survival. So perhaps one should run a long distance and do the cryptic crossword or something like that,” he said.

Professor Bartlett gave the same suggestions as being potentially helpful in depression, last year in an interview on the ABC Science Show. [3]

Google News seeks patent for search system that returns ‘quality’ links


Tuesday, May 10, 2005

Google News submitted patent applications both in the United States and world-wide in September 2003 for a system of ranking search returns. The patent protection filings seek to control Google’s approach that filters headlines through a complicated algorithm, including the quality of the news organization. How much of this system is currently in use by the search engine giant is unknown.

Primitive search engines are expected to organically evaluate links based on how closely the keywords typed in the search field match an object link, and how many other links are attached to the object. Then a measure of relevance is calculated before returning a reply.

It seems some measure of the work being done at Google is a reaction to search engine optimization (SEO) campaigns which can, if done effectively, skew results to certain domains. A challenge for Google is to develop its technology to nullify efforts on the dark side of SEO and link-spamming.

What also seems to be coming out from this, according to research from the Internet Search Engine Database, is that Google does indeed have a ‘sandbox’ where domains are evaluated first by a human factor before being released into its algorithms.

In its first ever Securities and Exchange Commission filing since the company went public last year, Google indicated that it intends to spend US$500 million on technology development, more than double the $177 million it spent two years ago.

The language used in the lengthy patent application itself is difficult to understand. An excellent article titled “Google United – Google Patent Examined” found below, describes some of the nuts and bolts of Google’s techniques.

New South Wales set to adopt harsher anti-cannabis laws


Tuesday, February 7, 2006

New South Wales Premier Morris Iemma has proposed strengthening the states anti-cannabis laws. The government is undertaking a complete rewrite of such laws in response to concerns voiced by some health professionals about the link between the drug and mental health issues. The proposed legislation will also increase jail sentences for those convicted of growing cannabis hydroponically.

“There is growing evidence of a link between long-term cannabis use and the incidence of severe mental health problems,” said Mr Iemma.

Under the plan the current cannabis cautioning system, introduced in 2000, is to be reviewed. Cannabis users would be required to attend counseling to “understand the link between cannabis use and mental illness” to avoid being charged for their first offence. At present those issued with their second cautioning notice are required to call a counseling service.

The Sdvosb In Norfolk, Virginia Can Get Your Vessel Inspection Ready


byAlma Abell

Were you in any of the armed services, were injured as a result of being in that particular branch, and now you own a small business? If so, you are part of a group of businesses known as service disabled veteran-owned small businesses (SDVOSB). There is an SDVOSB in Norfolk Virginia who supplies shipboard repair merchandise and consultation services for customers in need. In case you are unclear on exactly what constitutes an SDVOSB organization, here is a little information that may aid you in wanting to be a part of supporting the American military.

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An SDVOSB organization is one that is owned and controlled by one or more veterans who are service-disabled. On top of that, the organization must be considered a small business according to the guidelines of the Small Business Administration. It was in when the President of the United States mandated that federal agencies must provide to SDVOSB organizations the opportunity to be awarded federal contracts and subcontracts. Federal agencies have a contracting target to grant at least three percent of prime contracts organizations that are SDVOSBs.

With that understanding, you can understand what you can do to be of service to these type of organizations. Coronado DC is an SDVOSB organization that provides shipboard repair services for customers looking for supplies. Just about any and every part you would need for a ship can be found at the Norfolk distribution center. Stainless steel bolts, deck drains, and rack repair parts are all part of the inventory you could find. The business also offers discount pricing to those with government purchase cards.

Business customers can also take advantage of the consultation services for ship owners, such as INSURV inspections. Experienced staff members will come and thoroughly go over your vessel with a fine-toothed comb to ensure your ship is inspection ready. Some of the staff members formerly served upon the same type of vessels when they were in service and knew what is being looked for in INSURV inspections. If you need supplies for your ship or need to get it inspection-ready, call upon the SDVOSB in Norfolk Virginia who can help you.

‘Guantanamo’-style detention facility under construction on Australian Island


Monday, November 28, 2005

The Australian Government is currently building a “Guantanamo-style detention facility” – a $210 million, 800-bed Immigration Reception and Processing Centre – on Christmas Island, 1400km off Australia’s northwest coast. The project has residents concerned about the prospect of having imprisoned detainees and possible terrorism suspects as neighbours.

Christmas Islanders fear the remote detention facility will be Australia’s very own “Guantanamo Bay.”

The island’s Shire President, Gordon Thompson, says residents are also worried about the effects the controversial detention centre development will have on the island’s tourism industry. “We’re not building tourism based on a prison tour,” he said, also voicing fears that residents would be barred from areas on the northwest point of the island. He said locals were confused and did not know if the centre would just be used for refugees or as a Guantanamo-style prison. Another resident complained that access to popular fishing and snorkelling spots on the island would be limited.

Department of Immigration (DIMIA) said that when construction of the Christmas Island facility was finished, a review was likely to be taken to close some mainland detention centres such as Baxter in South Australia. “Its (Christmas Island) only use is as an immigration reception and processing centre,” said a DIMIA spokesperson.

Mr Thompson, who is opposed to the imprisonment of refugees, said the centre was being built on the island in an effort to avoid public scrutiny from mainland Australians. “It’s a long way from the mainland where the lawyers and trouble-makers are,” he said. “We’ll be kept away from it.”

A resident of eight years, two as shire president, Mr Thompson said he did not trust the federal Government because it ignored the concerns of the 1500-strong community. “There’s a sense the Commonwealth will do what it wants,” he said. “You’ve got to be a little suspicious of a government that lets its own people be held in Guantanamo Bay, like David Hicks. People here have that feeling that when something big is being built away from the media – it’s not fishy, it’s smelly.”

Mr Thomson said the Shire council were not notified when the current Christmas Island detention centre reopened last week to detain seven West Timorese asylum seekers.

Azmi Yon, president of the island’s Malay association, has lived for 37 years on the island and wants the federal Government to leave it alone. He said locals were confused and did not know if the new centre would just be used for refugees or as a Guantanamo-style prison. “We need something from them in black and white to say what it is,” he said. “Tell us something, don’t keep us in the dark.”

Mr Yon said the island was home to a harmonious group of Chinese, Malays and Europeans who respected each other’s cultures. “Why disturb an isolated and unique environment when you can (build the centre) somewhere else?” he said.

Mothballed Detention Centre Reopened

A group of seven asylum seekers were transported by DIMIA to Christmas Island last week. One detainee, his wife and infant children have been allowed to live in the community under new detainment laws. However, three other asylum seekers remain the sole inhabitants of the current Christmas Island detention centre – reopened for the seven from Indonesian West Timor on November 17.

Refugee advocates, Democrats and Greens senators said the recent West Timorese asylum seekers had been “shunted” to the remote facility at a massive cost, raising more doubts about the Howard Government’s promise not to detain children.

Democrats senator Andrew Bartlett, who visited a previous group of 52 Vietnamese asylum seekers in December last year, said he was especially alarmed to learn that children were still being detained despite the Government’s promise that children would only be detained as a last resort.

“We want to know exactly what the cost has been to unnecessarily fly these people over to Christmas Island and why, seeing that they managed to arrive within the accepted migration zone and should be processed here,” Senator Bartlett said. “The only possible reason this family has been transferred to such a remote location is the very deliberate intention of the Government to deny these people proper processing of their claims and to prevent them from accessing adequate legal and other support. It is also assists the Government to keep the family away from media attention or public scrutiny.”

Australian Greens Senator Kerry Nettle says the Government should suspend the construction of the Christmas Island detention centre and review the necessity of the facility. “At a time when the Government claims to be reforming its immigration detention system, it is increasing its capacity to lock people up,” Senator Nettle said. “After the recent scandals and abuses, the public want alternatives to detention, but the Government insists on building more empty prisons.”

According to Immigration Department figures provided at the November 2005 Senate Estimates:

* The current immigration detention centres – Baxter, Villawood, Maribyrnong, Perth, Port Augusta and the existing Christmas Island facility, already have a capacity to hold 1,688 people and they have contingency places for 667 more people, bringing the total capacity to 2,355.

*Port Hedland has a capacity to hold 820 people and is costing $3 million a year to be ready to reopen.

*The infamous Woomera Detention Centre holds 800 and costs $2.6 million to keep mothballed.

Senator Nettle said: “Australia’s total immigration detention capacity is already 3,975 people. The locals on Christmas Island are opposed to this facility, yet the Government is wasting $210 million on another empty prison. Is the government planning to increase the number of people in detention and deport people from the mainland to Christmas Island?”

Environmental Concerns

There has also been environmental concerns about the development. The detention centre site is adjacent to prime “Abbotts booby” habitat, in the north-west corner of the island, and is surrounded by the Christmas Island National Park.

Endangered Abbott’s Boobies nest in tall rainforest trees immediately to the north, south and south-east of the site, and their proximity puts the species at the mercy of turbulence generated by the passage of wind across the clearing.

The National Park encloses the entire range of at least 35 endemic species, more than any other Australian protected area. It is part of the network of habitats of migratory species that Australia must protect under international agreements such as the Japan-Australia Migratory Bird Agreement (JAMBA) and the China-Australia Migratory Bird Agreement (CAMBA).

The Wilderness Society have said, “There are several serious environmental concerns with the selection of this site, not least of which was the selection process itself, the Howard government’s self-exemption from environmental scrutiny normally required under the EPBC Act, and its commitment to best practice environmental measures during construction of the detention centre.”

Research has shown that Abbott’s Boobies nesting within 300 m of clearings experience significantly lower breeding success than birds nesting further away. At last count, 36% of breeding sites across the island were located within this 300 m danger zone.

The centre, under construction since January this year, is not due to be operational until late 2006.

Experts: obesity is a bigger threat than AIDS or bird flu


Friday, September 8, 2006

From September 3 to 8, experts gathered at the 10th International Congress on Obesity in Sydney, Australia, to discuss what they call the worldwide “obesity epidemic”. According to the World Health Organization (WHO), 1 billion people in the world today are overweight, and 300 million of those are obese. “Obesity and overweight pose a major risk for serious diet-related chronic diseases, including type 2 diabetes, cardiovascular disease, hypertension and stroke, and certain forms of cancer“, a WHO fact sheet states. According to AP, experts at the conference “have warned that obesity is a bigger threat than AIDS or bird flu, and will easily overwhelm the world’s health care systems if urgent action is not taken”.

Of particular concern is the large number of overweight children. Dr. Stephan Rossner from Sweden’s Karolinska University Hospital, a leading obesity expert who was present at the conference, has warned that as a result of the increasing number of overweight children, “we will have, within a decade or two, a number of young people who are on kidney dialysis. There will not be organs for everybody”. UK-based International Obesity Task Force has said that junk food manufacturers target children, for example, through Internet advertising, chat rooms, text messages, and “advergames” on websites. Politicians are not doing enough to address the problem of obesity, including childhood obesity, the experts said.

According to Wikipedia, examples of junk food include, but are not limited to: hamburgers, pizza, candy, soda, and salty foods like potato chips and french fries. A well-known piece of junk food is the Big Mac. The US version of just one Big Mac burger contains 48% of calories from fat, 47% US Recommended Dietary Allowance (RDA) of fat, 52% RDA of saturated fat, 26% RDA of cholesterol, 42% RDA of sodium, and little nutritional value. It also has 18% of calories from protein. According to WHO, most people need only about 5% calories from protein. Staples such as rice, corn, baked potatoes, pinto beans, as well as fruits and vegetables such as broccoli, cauliflower, zucchini, oranges, and strawberries, provide more than this required amount of protein without the unhealthy amounts of fats or sodium, without cholesterol, and with plenty of fiber, vitamins, and minerals.

Both WHO and the American Centers for Disease Control and Prevention (CDC) define overweight in adults as a Body Mass Index (BMI) of 25 or above, and obese as a BMI of 30 or above. To combat overweight and obesity, WHO recommends that, among other things, people should be taking the following steps

  • eating more fruit and vegetables, as well as nuts and whole grains;
  • engaging in daily moderate physical activity for at least 30 minutes;
  • cutting the amount of fatty, sugary foods in the diet;
  • moving from saturated animal-based fats to unsaturated vegetable-oil based fats.

Coroner warns on Internet drugs


Wednesday, March 21, 2007

In a Public Safety Bulletin released March 20, 2007, a coroner in Victoria, British Columbia, Canada, warns on the dangers of purchasing pills from online companies.

Rose Stanton, Regional Coroner for the Vancouver Island area, has linked the purchase of pills on the Internet to the recent death of a British Columbia woman.

The woman, a 57-year old from the Campbell River area, died from poisoning, according to preliminary test results. The precise cause of death is still being investigated by police and the coroners service, according to Stanton.

In late December 2006, the woman had told friends of feeling unwell with flu-like symptoms, and had experienced hair-loss and blurred vision. She died a few days later.

Pills found in the possession of the dead woman were traced back to a purchase the woman made on a health-related website. The death is thought to be the first in Canada caused by pills purchased on the Internet.

Analysis of the pills by the Provincial Toxicology Centre revealed that some contained an anti-anxiety drug, obtained normally with a prescription in Canada. In addition, the pills contained a sedative not legally sold in Canada, which has been linked to overdose deaths in other countries.

On further testing, the pills were found to contain a non-medicinal filler and revealed the presence of heavy metals, some of which can cause serious illness, according to the Bulletin.

“We cannot impress upon the public strongly enough the dangers of buying medications online from a company you don’t know,” said Stanton. “There is just no way of knowing what you are getting.”

The website in question belonged to a group of companies which, according to the coroner’s investigation, change websites and Internet addresses every few days.

The B.C. Coroners Service is recommending that if someone has purchased drugs over the Internet that they are uncertain about, they should bring them, in the original packaging, to a pharmacy for proper disposal.

The Difference When Buying From A Roush Mustang Dealer In Chatham


byAlma Abell

If you are someone who enjoys driving, it is important to have a car that will make your driving experience even more fun. If you are in the market for a new sports car, make sure you visit a Roush Mustang Dealer In Chatham. While the Ford Mustang has been known as a dependable sports car for decades, the new Roush models now make driving an experience that you will never forget. If you are unsure of the differences between a Roush and traditional model, keep reading. The following are a few of the added benefits to choosing an upgraded vehicle when you are shopping for a new car. Don’t start shopping until you know what you should look for.

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Upgraded InteriorA Roush Mustang comes with black grain leather upholstery, and a leather wrapped steering wheel. It also includes custom floor mats with the Roush Ford logo. Most include an upgraded climate system that includes separate temperature control for both the driver and passenger and other features such as a navigation system. Make sure you choose a car that has the upgrades you want by making your next vehicle a Mustang.

Customized PaintThe paint of your car is the first thing that people see. A Roush model Mustang will have a custom paint color, and can have a decorative stripe added to the side of the vehicle or across the hood and roof. Stand out when you drive around by choosing a vehicle with a paint scheme that will help you set yourself apart from the rest.

High Performance EngineIf you love the experience of driving a fast car, make sure you visit a Roush Mustang Dealer In Chatham. Most Roush Mustangs come with a V8 or V12 engine that can deliver up to 500 horsepower. Make sure you can safely maneuver through traffic by getting a car that can get you out of dangerous situations quickly.

If you are ready to make your new car a Mustang, stop by the Maplecrest Ford showroom. They have a wide selection of Roush models available, and can help you get affordable financing. Call them today to learn more and to schedule a test drive. Once you see the difference, you will be ready to trade your traditional Mustang in for a Roush model. Visit us for more information.

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Bombing of Peshawar Pearl Continental Hotel in Pakistan kills 18


Thursday, June 11, 2009

Militants in Pakistan launched a truck bomb attack on the Peshawar Pearl Continental hotel, killing 18 and wounding at least 55. Among the dead were two foreign United Nations officials working for the World Food Programme.

According to the BBC, Fidayeen-e-Islam, a relatively obscure Pakistani militant group, claimed responsibility for the blast. The attack follows a threat from the Taliban made on May 27, warning of “major attacks” in Pakistan.

The bombing occurred despite the property being heavily guarded and secure. The militants gained entrance by overcoming the guards with gunfire, and forcing a bomb-laden truck, containing at least 500 kilograms of explosives, through the gates. Police official Liaqat Ali told the Associated Press that the militants “drove the vehicle inside the hotel gates and blew it up on reaching close to the hotel building.”

The bomb caused a 15-foot wide crater, and brought down the west wing of the hotel. An injured guest, Jawad Chaudhry, said, “The floor under my feet shook. I thought the roof was falling on me. I ran out. I saw everybody running in panic. There was blood and pieces of glass everywhere.”

The hotel is regularly used by businessmen and diplomats, and is located in a secure area of the city. Neighbours include the Peshawar High Court, Provincial Assembly and the official home of the Commander of the Frontier Corps. The perceived security of the neighbourhood makes it a candidate for the location of a planned United States consulate.