What Is Sales Letters?


What is Sales Letters? by Chaman.A.SharmaThe world is truly a continuous work in progress. That is because it is estimated that every hour, a new business or company starts up, making up for already congested industries.Different industries have different companies and you could be surprised how the number of firms is increasing through time. Thus, the competition is so intense that the consumers are already becoming too confused on how to pick the company they would transact with.Through the years, many marketing and advertising firms have sprouted to help different companies get to their intended clients. Thus, there are numerous ads and marketing campaigns that circulate through all media portals. These services usually lead you to transacting with firms for your specific needs.Sales letters are among these new marketing and advertising tools. you can check it out from www.10steps-to-killer-web-copy.com Through the years, companies and consumers are starting to recognize the effectiveness and use of these marketing documents.Sales lettersBecause people always easily get bored with the conventional, companies must make sure their messages come across to prospective clients. Because there is too much going on in the media and to the working environment, ads and marketing strategies must be very creative enough to solicit attention.The purpose of sales lettersEach type of letters has its own purpose. In the case of the sales letter, the purpose is to convince the reader to move and place an order or buy / subscribe products and services. In this regard, it can be asserted that sales letters are like sales talk with prospective clients.If sales people find it challenging to convince people to buy products personally through short talks, it is more challenging persuading people to buy products through letters. But if the letters hit the right notes, the result is almost always clear: the reader would act to buy the product or service.Thus, many marketing and ad firms are resorting to writing business letters because company clients also ask them to do so, go to www.web-sales-letter-supreme.comConsidering the significant results of the marketing tools.Sales letters purposely influence people’s minds and perceptions so these people can be ordered to buy the products. That is why it is important that sales letters be written effectively.Writing sales lettersConsidering the purpose, sales letters must be written in ways that would surely persuade readers. How could that be? By getting straight to the point and honest.In writing sales letter, experts advise that you should bear the intended readers in mind while composing the content. Ask yourself, “Will this letter attract attention of readers?” If the answer to the question is yes, then proceed to another one, “How can I keep the readers engaged to the letter so they could absorb the persuasive message?”To attract attention, use strong marketing words that surely create an appeal to readers. Create catchy and interesting subject headings. Keep the readers engaged by being straight to the point. Offer the best you could, like the benefits of buying the product.Sales letters must not be too wordy. Assume that the readers are busy people who have better things to do and to attend to instead of spending a precious minute reading a letter. If the letter communicates a clear message in a minute or less, then it surely would be effective and would easily drive the reader to suggested action, which is simply to buy the product endorsed.A sales letter is a contemporary sales and marketing tool. It is a material that facilitates a quick interaction and communication between you and the readers. Never let the opportunity pass. Be persuasive enough.sales-letter-secret.comthe-gurus-apprentice.comArticle Source: eArticlesOnline.com

Billy West, voice of Ren and Stimpy, Futurama, on the rough start that shaped his life


This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Wednesday, February 13, 2008

Ren and Stimpy. Bugs Bunny. Philip J. Fry and Professor Hubert Farnsworth on Futurama. Sparx. Bi-Polar Bear. Popeye the Sailor Man. Woody Woodpecker. You may not think you have ever heard Billy West, but chances are on a television program, a movie, a commercial, or as Howard Stern’s voice guru in the 1990’s, you have heard him. West’s talent for creating personalities by twisting his voice has made him one of a handful of voice actors—Hank Azaria and the late Mel Blanc come to mind—who have achieved celebrity for their talent. Indeed, West is one of the few voice actors who can impersonate Blanc in his prime, including characterizations of Bugs Bunny, Daffy Duck, Elmer Fudd and other characters from Warner Bros. cartoons.

What is the fulcrum in Mr. West’s life that led him to realize a talent to shape personalities with his voice, and how did the discovery of that gift shape him? Wikinews reporter David Shankbone found that like many great comedians, West faced more sour early in life than he did sweet. The sour came from a physically and emotionally abusive alcoholic father (“I could tell you the kind of night I was going to have from the sound of the key in the door or the way the car pulled up.”), to his own problems with drug and alcohol use (“There is a point that you can reach in your life where you don’t want to live, but you haven’t made the decision to die.”).

I’m telling you stuff that I never said to anybody…

If sin, suffering and redemption feel like the stages of an endless cycle of American existence, West’s own redemption from his brutalized childhood is what helped shape his gift. He performed little bits to cheer up his cowed mother, ravaged by the fact she could not stop her husband’s abuse of young West. “I was the whipping boy and she would just be reduced to tears a lot of times, and I would come in and say stuff, and I would put out little bits just to pull her out of it.”

But West has also enjoyed the sweet. His career blossomed as his talent for creating entire histories behind fictional characters and creatures simply by exploring nuance in his voice landed him at the top of his craft. You may never again be able to forget that behind the voice of your favorite character, there is often an extraordinary life.

Below is David Shankbone’s interview with renowned voice actor Billy West, who for the first time publicly talks about the horrors he faced in his childhood; his misguided search for answers in anger, drugs and alcohol; and the peace he has achieved as one of America’s most recognizable voice actors.

Contents

  • 1 The use of celebrities for voiceovers
  • 2 Iconic characters and choosing projects
  • 3 Discovering his talent
  • 4 “It was a horror chamber where I grew up”
  • 5 West moves to Boston after his parents divorce
  • 6 How West dealt with his father’s abuse
  • 7 Rehabilitation and sobriety
  • 8 Is West glad he experienced addiction?
  • 9 West on his career
  • 10 West on politics
  • 11 Billy West on modern American society
  • 12 Billy West on telling it like it is
  • 13 Source

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Fiat plans to buy majority stake in Chrysler


Sunday, May 29, 2011

Fiat announced on Friday that it intends to purchase the six percent of automaker Chrysler that the US government currently owns, which would give the Italian company a 52 percent majority stake in Chrysler.

According to Fiat’s announcement, the company has told the US Treasury that it intends to use its option to buy the share in Chrysler held by the US government, a deal that will be finalized by June 10. If a price is not agreed on by that time, Fiat will pay the average of the estimates of two investment banks.

In 2009, Fiat bought a twenty percent stake in Chrysler, which had just exited bankruptcy, and has since increased its holding to 46 percent, expected to increase to 57% by the end of this year.

According to analyst Maryann Keller, the deal is a good one for both companies, as “[n]either one has the ability to compete alone in the kind of global environment that they face.” Analyst Rebecca Lindland said that the move will also benefit the companies by getting “them out from underneath any hint of government ownership and any of that negativity that went along with the bailout.”

Fuzlullah named Pakistan’s new Taliban leader


Friday, November 8, 2013

Pakistan’s Taliban announced Thursday they had chosen Mullah Fazlullah as their new leader. A US drone attack last week killed their previous leader, Hakimullah Mehsud.

Fazlullah, who takes credit for ordering the attack on schoolgirl Malala Yousafzai in 2012, is known for his rejection of peace talks.

The Pakistani government has suggested the United States’ fatal missile strike on Mehsud had already ruined peace talk efforts with the Taliban. The drone strike which killed Mehsud coincided with government preparations to meet the terrorist group with the view of opening peace talks. Pakistani Interior Minister Chaudhry Nisar Ali Khan called the killing of Mehsud “not just the killing of person, it’s the death of all peace efforts”.

Fuzlullah led the Pakistani Taliban in Pakistan’s Swat Valley between roughly 2007 and 2009.

Pakistani authorities believe Fuzlullah is presently living in the Afghan province of Kunar.

Google News seeks patent for search system that returns ‘quality’ links


Tuesday, May 10, 2005

Google News submitted patent applications both in the United States and world-wide in September 2003 for a system of ranking search returns. The patent protection filings seek to control Google’s approach that filters headlines through a complicated algorithm, including the quality of the news organization. How much of this system is currently in use by the search engine giant is unknown.

Primitive search engines are expected to organically evaluate links based on how closely the keywords typed in the search field match an object link, and how many other links are attached to the object. Then a measure of relevance is calculated before returning a reply.

It seems some measure of the work being done at Google is a reaction to search engine optimization (SEO) campaigns which can, if done effectively, skew results to certain domains. A challenge for Google is to develop its technology to nullify efforts on the dark side of SEO and link-spamming.

What also seems to be coming out from this, according to research from the Internet Search Engine Database, is that Google does indeed have a ‘sandbox’ where domains are evaluated first by a human factor before being released into its algorithms.

In its first ever Securities and Exchange Commission filing since the company went public last year, Google indicated that it intends to spend US$500 million on technology development, more than double the $177 million it spent two years ago.

The language used in the lengthy patent application itself is difficult to understand. An excellent article titled “Google United – Google Patent Examined” found below, describes some of the nuts and bolts of Google’s techniques.

My Spy Cam | Live Life To The Fullest With The Help Of The Spy Cams


By Donald Carmin

Today life has undeniably turned out to be well-groomed with the most contemporary equipments at our aid which the manufacturers have been giving us constantly. Advantageously life has become easier with the help of the spy cams or the hidden cameras which we can use for our own safety. To make authentic movement in life we need to appraise and make use of the best equipment and set simultaneously a list of our vital priorities. Captivating clear and clean images and installing various cameras for the aim of observation of the work environment can positively be a talent, but each one of us can show this cleverness by means of the right appliance. As we all are familiar with the fact that life is relentlessly moving, and it does not give space to anyone to waste time in thinking about the way of getting changes in our life. We ourselves have to go all along with the instance and make an effort to take mature decisions to get variations into our way of life consequently. We can always buy a hidden camera according to the requirement and the method of structure we believe would help us in every way.

With the manufacture of the distinguishable stylish equipments, these apparatus suggest the trendy form and basically designed and featured spy cams at a consistent charge. The various cameras make definite you that we can get the most excellent and constant advantage by their use. A spy cam is an innovative appliance used for the purpose of surveillance. They can be installed in restaurants, hospitals, institutes, colleges, air ports, theaters, malls and various places where we have to maintain law and order and need the safety of the people. Earlier they were used only by the western countries, but now they are used world wide for the safety of personal as well as public belongings.

[youtube]http://www.youtube.com/watch?v=-c_S89yOurA[/youtube]

This is really beneficial for the working mothers too and can be installed in the house also for the safety of our baby and the belongings. Today’s mother is profession awareness personality and she has to move out of the house for the purpose or earning money so that she can help her husband in giving the children all the luxuries they need. Like earlier the women had to stay in the house for the care of the baby, but now it is entirely a different picture. She not only has to think about the safety of her child, but also about her future necessities. So she has to leave her children with the baby sitter. But after the installation of the spy cam in her house, she can consider to leave the children without any tension. The most important marked assistance of a spy cam is that it helps us in many ways conceivably. It has the potential to dramatically improve the quality of our daily life. Without needing to become an expert in using the cameras we can easily install them at our work place for our own comforts

About the Author: Donald Carmin. For spy cams and for information on internet IP nanny cams please visit:http://www.my-spycam.com

Source: isnare.com

Permanent Link: isnare.com/?aid=288186&ca=Business

U.S. Army revives next-generation Ground Combat Vehicle program


Friday, December 3, 2010

On Tuesday the U.S. Army released its revised solicitation for the Ground Combat Vehicle infantry fighting vehicle three months after scrapping its previous plans.

The United States Army retracted its first solicitation for the Ground Combat Vehicle (GCV) on 25 August. It was decided by the army to begin anew after a “red team” recommended that the army either upgrade the existing ground vehicle fleet or rewrite the requirements. Program officials choose to end evaluations of vehicle submissions and to begin again in two months with new requirements.

The previous design requirements emphasized modularity, affordability, rapid design and low risk technology. The infantry fighting vehicle variant would have carried a crew of three and nine infantry dismounts. It was initially to be compatible with the current Battle Command Control and Communications Suite but would gradually use a more revolutionary network. The system would support networking between external systems, vehicles and soldiers. It was to be transportable by C-17 cargo aircraft, rail, and ship and be as logistically deployable as the Stryker. The army officials were open to tracked or wheeled submissions but suggested that it be tracked due to the weight stemming from the requirements. The vehicle had an off-road speed requirement of 30 mph (50 km/h) and was required to deliver improved maintainability and consume less fuel than the Bradley Fighting Vehicle. The army wanted the vehicle to leverage an autocannon, a anti-tank guided missile system and non-lethal weapons. The army wanted the vehicle to have the blast protection level equal to the MRAP and supplement armor with active protection systems.

The army wanted the first vehicle variant to be a troop carrier that would displace the aging M113 APCs and M2 Bradleys. Later, other variants of the GCV would appear.

There were four known competing contractors for the Ground Combat Vehicle contract. BAE Systems led a team consisting of Northrop Grumman, QinetiQ, and Saft Group. BAE offered a tracked vehicle with a hybrid-electric engine, a baseline weight of 53 tons and a maximum weight tolerance of 75 tons for modular armor and various countermeasures including a V-hull and active protection systems. General Dynamics led a team consisting of Lockheed Martin, Detroit Diesel, and Raytheon. General Dynamics offered a vehicle using diesel and leveraging an active protection system. SAIC led a consortium called Team Full Spectrum which included Boeing, Krauss-Maffei, and Rheinmetall. SAIC offered a vehicle based on the Puma. Advanced Defense Vehicle Systems (ADVS) submitted its proposal for a wheeled vehicle but was rejected for being non-compliant.

The predecessor to the GCV, the Manned Ground Vehicle family, was canceled in April 2009. Similar programs like the M8 light tank and XM2001 Crusader have also been scrapped in the past. The Expeditionary Fighting Vehicle, Joint Light Tactical Vehicle, and Ground Combat Vehicle programs have been targeted for cancellation by the National Commission on Fiscal Responsibility and Reform.

Iraq: Uneven voter turnout elects women who push sharia law while anti-woman violence rages


Friday, April 1, 2005

Half of those who won seats reserved for women in the new National Assembly of Iraq are members of a coalition dominated by Shi’a religious parties, and they say they want Islamic sharia-based laws with legal differences in treatment for the sexes, and which permit a certain level of domestic violence.

Says Nada al-Bayiati, of the Women’s Organisation for Freedom in Iraq, “It’s weakening our position. How can you argue for women’s rights when the women are undermining you?”

Eighty-nine in all, women make up one-third of the current parliament.

Contents

  • 1 United Iraqi Alliance pushes for sharia
  • 2 Skewed vote, with little choice on women’s rights
  • 3 Move to sharia started before election
  • 4 Changes erode hard-won equality for women
  • 5 Random and pernicious violence against women sanctioned by some Islamists
  • 6 Puppet politicians
  • 7 Sources
  • 8 See also

The Shi’a cleric-backed United Iraqi Alliance (UIA), holds the majority of seats in the National Assembly since the recent election, and asserts that sharia is “non-negotiable”.

“If you say to a man he cannot use force against a woman, you are asking the impossible,” pediatrician turned politician, Jenan Al-Ubaedey of the UIA, told The Times.

“So we say a husband can beat his wife, but he cannot leave a mark. If he does that, he will be punished.”

“If you don’t allow your husband to take another wife, he’d have an affair anyway . . . I’d rather know my husband has another wife that I know about.”

Under a proposed law, men would be allowed up to four wives, regardless of the desires of the first wife, while women may have only one husband.

And if two other laws currently slated for debate go through, women will only be eligible for half the inheritance given to men, and denied custody of children over the age of 2 in the event of divorce.

Legitimacy of the election, and the Assembly it elected, has been questioned.

Forty Sunni groups via the Muslim Scholars Association, had called for boycotting to protest the U.S.-led occupation, while Shi’a on the other hand vigorously promoted voting in the election, influencing not only voter turnout, but also what candidates were on offer.

And over 40% of Iraq’s population live in mostly-Sunni governates of Baghdad, Al Anbar, Ninawa and Salah ad Din, where entrenched violence was significant-enough to dissuade willing voters.

Turnout in these four governates ranged from a mere 2%, in Al Anbar, to a high of only 51%, in Baghdad. Comparatively, in the nine more peaceful, mainly-Shi’a regions in the South, turnouts averaged 71%; and for the three Kurdish regions in the North, the average was 85%. [1]

Final official figures of the Independent Electoral Commission of Iraq (IECI), reveal that overall, 58% of registered voters actually voted in the 2005 election — however many who were eligible did not register including three quarters of expatriots.

One woman who abstained, Houzan Mahmoud, a UK based spokesperson for The Organization of Women’s Freedom in Iraq, did so not because of a clerical command or to protest the occupation. In a published statement she says that violence that has erupted against women since the invasion, and that policies do not differ significantly between candidates, when it comes to women’s rights.

“If Iraqi women take part in Sunday’s poll, who are they to vote for? Women’s rights are ignored by most of the groupings on offer,” she writes.

“In reality, these elections are, for Iraq’s women, little more than a cruel joke. Amid the suicide attacks, kidnappings and US-led military assaults of the 20-odd months since Saddam’s fall, the little-reported phenomenon is the sharp increase in the persecution of Iraqi women. Women are the new victims of Islamic groups intent on restoring a medieval barbarity and of a political establishment that cares little for women’s empowerment.

“Having for years enjoyed greater rights than other women in the Middle East, women in Iraq are now losing even their basic freedoms. The right to choose their clothes, the right to love or marry whom they want. Of course women suffered under Saddam. I fled his cruel regime. I personally witnessed much brutality, but the subjugation of women was never a goal of the Baath party.”

However, according to the US State Department’s Fact Sheet Iraqi Women Under Saddam’s Regime: A Population Silenced, Iraqi women in fact endured significant political repression under the regime of Saddam Hussein. The Iraqi government and its representitives are claimed to have used beheading, rape, torture, and murder as political tools against certain women such as political dissidents or those whom the government declared to be prostitutes, in order to maintain their party’s hold on power.

Some of these kinds of violence continue to be perpetrated by certain individuals and groups in the new Iraq. Mahmoud continued, “In the last six months at least eight women have been killed in Mosul alone – all apparently by Islamic groups clamping down on female independence. Among these, a professor from the city’s law school was shot and beheaded, a vet was killed on her way to work, and a pharmacist from the Alkhansah hospital was shot dead on her doorstep.”

But the move to sharia law actually came before the election. In January 2004, the Iraqi Women’s League (IWL) expressed horror at the interim Shi’a dominated Iraqi Governing Council’s Decision 137, which they explain replaced Iraqi civil law concerning family law, with sharia law.

“Decision 137 establishes sectarianism and gives formal power to informal, unaccountable and self appointed religious ‘leaders’,” the IWL statement said.

“The Iraqi family law (otherwise known as the Personal Status Law) is the achievement of the struggle of the Iraqi people for much of the past century not a law written by Saddam Hussein.”

After protest by IWL and others, and appeal to former U.S. administrator Paul Bremer, the Decision was anulled.

Iraq! What About Iraqi Women?, an essay by Bhaskar Dasgupta, tells that Iraqi women were winning rights as early as the 1920s and 30s, which improved their status. By the time of the overthrow of Hussein, they had formal equality under law, including not only the right to vote and freedom from wearing of veils, but the right to work with equal pay, paid maternity leave, higher education, extensive medical coverage, and eligibility for political office or voluntary military service, among other rights.

According to Dasgupta, these rights made Iraq a leader in equality of the sexes in the Middle East for the better part of last century, although a number of studies reveal horrific abuses of both women and men, under Hussein’s regime, and Hussein enabled laws allowing men to kill their wives in certain situations (see Wikipedia article Honor killing for background on the practice).

The first Gulf War in 1991, and ensuing sanctions, made economic conditions in Iraq difficult, and literacy and employment rates of women began falling.

Now the majority party in the only internationally recognised parliament of Iraq wants to reaffirm the interim Iraqi Governing Council’s repeal of the Personal Status Law, and its replacement with laws based on sharia, a doctrine which in some countries sees women stoned to death as punishment for engaging in extra-marital love affairs.

The Organization of Women’s Freedom in Iraq in its latest newsletter, Equal Rights Now, alleges widespread violence against women since the U.S.-led invasion. The violence has been facilitated by the general lack of order, and includes documented cases coming from U.S. troops, as well as locals.

“Violence against Iraqi women in general and in the city of Mosul in particular continues. Groups of political Islamists, in collaboration with remnants of the Ba’ath Party, have launched a campaign of terror and killing against women for no reason other than that we are women,” reads one report.

The report continues to detail killings of women attributed to Islamist gangs, who “have sanctioned the raping of ‘quislings‘ and ‘infidels‘ because they claim those women’s souls, property and bodies are fair game for all so-called freedom fighters”.

Many other such reports exist, despite a strong taboo against discussion of sexual abuse, which could be expected to result in significant under-reporting of these cases. However, many of the allegations have not had the degree of media coverage that the notorious abuse cases of Abu Ghraib Prison of 2003-04 received.

According to Dr Udaedey, many of the women legislators are in fact puppets. “It’s true that many of them — maybe a third — have just been put there by the men. They are not aware and don’t come to meetings, so they don’t know what’s going on,” she told The Times. “About 10 per cent of them are learning, but the others don’t really care.”

However, Dr. Udaedey plans to remained focused on protecting the role of Iraqi women as shar’ia law seems destined to become a guiding influence on Iraq’s new constitution. According to her interview in the Christian Science Monitor, “She plans to encourage women to wear the hijab and focus on nurturing their families. At the same time, she says, she will fight for salary equity, paid maternity leave, and reduced work hours for pregnant women.”

Elected Prime Minister Ibrahim Jaafari, in an interview with Der Spiegel, also asserts that women will not be forgotten in the new Iraq. He says that sharia law will remain “only as one of several sources of jurisprudence” and that women will “Never [be required to wear veils in the new Iraq]. They will be free to choose for themselves.”

Commonwealth Bank of Australia CEO apologies for financial planning scandal


Thursday, July 3, 2014

Ian Narev, the CEO of the Commonwealth Bank of Australia, this morning “unreservedly” apologised to clients who lost money in a scandal involving the bank’s financial planning services arm.

Last week, a Senate enquiry found financial advisers from the Commonwealth Bank had made high-risk investments of clients’ money without the clients’ permission, resulting in hundreds of millions of dollars lost. The Senate enquiry called for a Royal Commission into the bank, and the Australian Securities and Investments Commission (ASIC).

Mr Narev stated the bank’s performance in providing financial advice was “unacceptable”, and the bank was launching a scheme to compensate clients who lost money due to the planners’ actions.

In a statement Mr Narev said, “Poor advice provided by some of our advisers between 2003 and 2012 caused financial loss and distress and I am truly sorry for that. […] There have been changes in management, structure and culture. We have also invested in new systems, implemented new processes, enhanced adviser supervision and improved training.”

An investigation by Fairfax Media instigated the Senate inquiry into the Commonwealth Bank’s financial planning division and ASIC.

Whistleblower Jeff Morris, who reported the misconduct of the bank to ASIC six years ago, said in an article for The Sydney Morning Herald that neither the bank nor ASIC should be in control of the compensation program.